High quality products, fit for purpose, at a fair price.

About Us

Judge’s Choice Petfood Limited is a family-owned business, based in Norfolk. We are well-established, having been in business for over twenty five years – and have come a long way since we started from our kitchen table in 1991.


Since the year 1996, Judge’s Choice has been the proud holder of the Royal Warrant for the supply of pet food to Her Majesty Queen Elizabeth II. This is an honour of the highest magnitude and in our core business ethics we strive to maintain the standards of integrity that merit this superior accolade.


Our self-crafted brands include Country Pursuit, Nature’s Harvest and Berties. We are extremely proud of the brands we create and also those products we supply from other manufacturers. We hand pick all products that we offer within the Judge’s Choice family and ensure that they are made to the same exacting standards of our own products, offering exceptional quality and value for money.


Here at Judge’s Choice Ltd, we maintain a simple belief that it is better to offer a high quality product, fit for purpose, at a fair price, than offer sub-standard product ranges to sell cheaply. We pride ourselves on providing high standards of customer care and ensuring personal attention. This is resonated by our loyal and growing customer base, who continue to agree with us.

Our Brands

The brands that make up our Judge’s Choice Family

Nature's Harvest

Nature’s Harvest Pet Food focuses on supporting healthy pets and happy owners. All the Nature’s Harvest range of natural, hypo-allergenic dog food is manufactured in the UK using the finest ingredients.

Country Pursuit

Country Pursuit has become a well-respected brand throughout the working dog world, also meeting the needs of owners with non-working active dogs that just love the great outdoors.


Berties is one of oldest brands within the Judge’s Choice family, created for the owners of Bertie, the Cockerpoo, who was having trouble finding a suitable dog food for his sensitive stomach.

Monty & Nibs

The Monty & Nibs product range has been developed by feline nutritional experts and tested by cat connoisseur critics in order to create recipes that are celebrated by the more discerning feline.


HALO, a brand for the discerning pet owner. HALO is a range of private cold-pressed recipes developed to meet the needs of dogs, cats and the lifestyles of their owners keen to feed a 100% natural, complete, premium product.

Our Team

Meet the people behind the brands


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